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Cristiano Ronaldo Joins Viral ALS Challenge

Real Madrid soccer player Cristiano Ronaldo is one of the latest celebrities to take up the viral video challenge after being nominated by Manchester United player Darren Fletcher. A shirtless Ronaldo then nominated Beyonce, Jennifer Lopez and Lil Wayne.

Cristiano Ronaldo joins viral ALS challenge

The campaign became successful and viral with over 17 million people participating in the challenge worldwide. Many celebrities including Bill Gates, George W. Bush, Oprah Winfrey, Tom Cruise, Mark Zuckerberg, Rihanna, Tim Cook, Rafael Nadal, and Cristiano Ronaldo took part in the challenge. Below video shows the Ice Bucket Challenge taken by Bill Gates:

The participants were asked to challenge minimum three persons to take the Ice Bucket Challenge. This was one of the reasons why campaign became viral. If one person tells three other people about the challenge, and those three tell the other three, a viral loop is created. By setting a call to action, and asking your audience to share about your campaign with others, you too can keep your campaign alive.

By attracting celebrities in the challenge, the campaign was widespread as their followers joined in too, leading to worldwide coverage. Celebrities voluntarily created videos and made contributions, leading to the virality of the campaign. By including influencers in your campaign, you too can reach masses.

Popularly known as ALS Ice-bucket challenge; an activity that involves people to dump upon themselves a bucket full of ice water and also donate to the ALS association around United States and a cancer research center in New Zealand.This highly interesting yet insane activity involves individuals to pull off the challenge within 24 hours of being nominated and further nominate another contestant.Started up as a small activity to raise funds for cancer research, it went viral during the summers of 2014, and by now has to its list some big names including those of, Bill Gates, Oprah Winfrey, Cristiano Ronaldo, Mark Zuckerberg etc.Exciting yet controversial part of this challenge is to either undergo this unassisted cold-water challenge & pay $10, or deny doing it & donate $100.

File:Mannequin challenge JU Engineers.webm The Mannequin Challenge was a viral Internet video trend which became popular in November 2016, in which people remain frozen in action like mannequins while a moving camera films them, often with the song "Black Beatles" by Rae Sremmurd playing in the background. The hashtag #MannequinChallenge was used for popular social media platforms such as Twitter and Instagram. It is believed that the phenomenon was started by students at a high school in Jacksonville, Florida. The initial posting has inspired works by other groups, especially professional athletes and sports teams, who have posted increasingly complex and elaborate videos. News outlets have compared the videos to bullet time scenes from science fiction films such as The Matrix, X-Men: Days of Future Past, X-Men: Apocalypse, Lost in Space or Buffalo '66. Meanwhile, the participatory nature of the challenge on social media makes it similar to memes such as Makankosappo or the Harlem Shake. Others have noted similarities with the HBO TV series Westworld, which debuted around the same time, where robotic hosts can be stopped in their tracks.

Although the challenge was repeated every August since 2014, those revivals have never triggered the same amount of viral response as the first one. For instance, only 14% of donors who donated in 2014 said that they would donate again in 2015, and in contrast to the $115 million raised by the ALS Association in 2014, they only raised $1 million in 2015 (although that is still significantly higher than donations received in years prior to 2014)[42]

The viral campaign involved high-profile names, including Kim Kardashian, Benedict Cumberbatch, Matt Damon and Victoria Beckham, allowing themselves to be covered in an icy bucket of water to raise money for motor neurone disease. In a month, the challenge raised more than $115m (88m).

The ALS ice bucket challenge has gone viral online. From tech tycoons like Mark Zuckerberg to Tim Cook to Bill Gates to celebrities like talk show queen Oprah Winfrey and Lady Gaga, everyone is taking the challenge and posting videos online.

The Ice-bucket challenge a simple request. Once challenged by someone, a user has to post a video of themselves dumping a bucket of ice cold water over their heads. Once soaked with cold water, they extend the challenge to others and ask them to either do the same or make a donation to an organisation dedicated to fighting ALS. The ice bucket challenge went viral on social media after US baseball player and ALS patient, Pete Frates, floated the idea of the challenge.

Individuals were challenged to dump a pail of ice-cold water over their heads and challenge at least three other people to do the same while donating to the ALS Association. With over 17 million individuals taking part in the challenge worldwide, the ad was a huge hit and went viral. Bill Gates, George W. Bush, Oprah Winfrey, Tom Cruise, Mark Zuckerberg, Rihanna, Tim Cook, Rafael Nadal, and Cristiano Ronaldo, were among the celebrities that took part in the challenge.

Corey Griffin, a philanthropist who was instrumental in making the ALS ice bucket challenge fund-raising drive go viral, has died after drowning in a diving accident off the coast of Nantucket, Massachusetts.

Thanks to social media the ALS Ice Bucket Challenge movement has now gone viral in the U.S thanks to Pete Frates, a Boston College baseball player diagnosed with ALS in 2012, who helped the challenge gain momentum earlier this Summer after he began challenging others to donate via his Facebook page

Bernie names a few foodies as well, including Simone Faure, but she was on the cutting edge of the challenge and actually posted a video in July (before the United States joined the viral movement) after a challenge from friends and family in France. But she says that if she had to do it again for credibility sake, she'd do it "Flashdance" style in a leotard.


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